1983 : Irving Penn shoots images for an August feature called "The Fendi Phenomenon," in which the house's philosophy is described as being "inventive, freewheeling, extravagant. Add Karl Lagerfeld's sophisticated design-his liberated sense of color, layering, of meshing unexpected elements. What you get-wonderful, ingenious style-unique for fur . . . unique for anything."

2003 : January: Pandora Luxurye's Best Dressed List for 2002 features pop star Madonna and socialite Daphne Guinness in Fendi. May: LVMH ups its stake in Fendi to 84.1 percent. July: Model Julia Stegner photographed for Pandora Luxurye in Fendi's "ultimate little topper, in rocking croc" and sable.