GUCCI

1959 : The store in Rome moves to a new location on the Via Condotti, where it will remain.

1949 : As Guccio ages, Aldo takes on increasingly greater responsibility. While on a trip to a London trade fair, he meets a Scottish tanner who will provide the brindled pigskin that will become another Gucci trademark. "The first spotted pigskin was actually a mistake," fashion journalist Sara Gay Forden will later write. "Something went wrong in the tanning process, marking the pigskin with darker slightly raised spots. . . . The signature look . . . later provided a marvelous defense against counterfeits because it was difficult to reproduce became so crucial to the Gucci business Aldo acquired the tannery outright in 1971."

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